Press Kit 2026

From a manual pilot with 750+ guests to a self-built AI platform

After a successful pilot, Toudou relaunched in 2026 by solo-founder Sanne Timmer — self-built, partly automated with AI.

750+pilot guests2023

77relaunch guests2026

70+local partners

5,0Google rating32 reviews

Story

2022
Toudou is founded in Amsterdam. The idea: take the planning stress out of group outings and let local entrepreneurs be the heroes.
2023
Pilot year: 750+ guests experience a Toudou outing. Partners across Amsterdam sign on. The concept is validated in the real world.
2024 – 2025
Toudou pauses. Sanne focuses on another venture, scales Sprout9 to €300k revenue, and teaches herself to code.
2026
Fresh start with AI. The first guests book again and 70+ partners are active. Toudou is building toward a fully AI-assisted surprise-outing platform.

Boilerplates

Ultra short

Toudou organizes surprise outings in the Netherlands and helps groups discover local experiences without planning stress.

Short

Toudou is a Dutch platform for surprise outings that matches groups with local activities. The concept combines ease, variety, and trusted communication so participants can focus on the experience instead of planning.

Long

Founded in Amsterdam, Toudou builds playful surprise outings for dates, friends, teams, and schools across the Netherlands. Users share preferences and practical constraints, then receive a curated outing flow with clear communication and reveal moments. Toudou collaborates with local organizers and focuses on quality, trust, and low-friction booking.

How it works in 5 steps

1A group submits preferences, date, and practical constraints.
2Toudou matches the request with suitable local experiences.
3Participants receive clear confirmations and practical information.
4The destination or activity is revealed at the right moment.
5The group experiences the outing and can share feedback afterwards.

What makes Toudou different

✓Surprise-first format with practical guardrails.
✓Focus on local partners and diverse activity types.
✓Designed for dates, friends, schools, and teams.
✓Clear communication before and during the outing.

”The first Toudou ran on spreadsheets and adrenaline, and it worked. 750 guests later, the concept was proven. During the break I taught myself to code. Now I’m rebuilding the same thing, but so it can run without me.”
Sanne Timmer, founder Toudou

“Ik heb voor een groep van 7 man via Toudou een uitje georganiseerd. Van begin tot eind was alles super geregeld! Het was ook echt top! Heel fijn dat alles uit handen wordt genomen. Ik raad Toudou zeker aan.”
— Esmee Geurtsen ★★★★★