Toudou
Toudou takes the stress out of planning outings by matching groups, couples and teams with one surprise experience that fits.
The problem
Planning an outing sounds simple, but quickly becomes messy: too many options, group indecision and last-minute organising. As a result, one person ends up doing the work, while great local experiences remain undiscovered.
- ·Too many options
- ·Group indecision
- ·One person does the work
The solution
Toudou does not give people another list of options, but one surprise match that fits. Users fill in a short Surprise Guide; Toudou matches, books and reveals the details at the right moment.
- 1Share your wishes
- 2Get one match
- 3Toudou books
- 4Receive the reveal
How it works
- Guide: wishes, budget, date, group and constraints
- Matching: preferences + partner data + availability
- Reveal: certainty upfront, surprise in the content
- Support: booking, communication and follow-up
Customers
B2C
B2B
Traction
Pilot 2022–2023
Relaunch 2026 · Live · First paying bookings
Business model
Toudou earns revenue through a service fee and partner commission. B2B brings higher order value and repeat potential; B2C builds the brand through dates, gifts and friend groups.
- ·Service fee for matching, planning and support
- ·Partner commission on completed bookings
- ·B2C + B2B routes
Technology
Toudou is building an AI-assisted matching layer for local experiences. The system combines partner data, customer preferences, group constraints and availability into one suitable surprise match.
Current stage: partly automated, partly human-in-the-loop. Next step: reducing manual intervention.
Why now
People are overloaded with options. AI and automation make personal curation scalable. Toudou combines local discovery, trusted curation and smarter matching.
What we're looking for
We are looking for funding, mentorship and strategic partners to improve matching automation, validate B2B demand and scale acquisition in the Netherlands.
- →Matching automation
- →Partner onboarding
- →B2B validation
- →Growth experiments
- →Potential co-founder with commercial or technical background
Founder
Founded by Sanne Timmer, who built the first Toudou pilot manually, sent 700+ guests on local surprise experiences and is now rebuilding the model into a scalable AI-assisted platform.
Sanne Timmer · Founder, Toudou