Toudou
Toudou takes the stress out of planning outings by matching groups, couples and teams with one surprise experience that fits.
The problem
Planning an outing sounds simple, but quickly becomes messy: too many options, group indecision and last-minute organising. One person ends up doing the work, while great local experiences remain undiscovered.
- ·Too many options
- ·Group indecision
- ·One person does the work
The solution
Toudou does not give people another list of options, but one surprise match that fits. Users fill in a short Surprise Guide; Toudou matches, books and reveals the details at the right moment.
- 1Share your wishes
- 2Get one match
- 3Toudou books
- 4Receive the reveal
How it works
- Guide: wishes, budget, date, group and constraints
- Matching: preferences + partner data + availability
- Reveal: certainty upfront, surprise in the content
- Support: booking, communication and follow-up
Customers
B2C
B2B
Traction
Pilot 2022–2023
Relaunch 2026 · Live · First paying bookings
Business model
Toudou earns a service fee per booking and partner commission on completed experiences. B2C: fixed fee for matching, planning and support. B2B: higher order value and recurring need across teams and companies.
- ·Service fee per booking (B2C) · custom arrangement fee (B2B)
- ·Partner commission on completed bookings
- ·Repeat potential via gifts, vouchers and corporate contracts
Technology
Toudou is building an AI-assisted matching layer for local experiences. The system combines partner data, customer preferences, group constraints and availability into one suitable surprise match.
Current stage: matching logic works end-to-end; handling is partly manual. Next step: fully automated flow for standard bookings — less friction, more scale.
Why now
People are overloaded with options. AI and automation make personal curation scalable. Toudou combines local discovery, trusted curation and smarter matching.
What we're looking for
Toudou is preparing a pre-seed round. We are looking for funding, mentorship and strategic partners to improve matching automation, validate B2B demand and scale in the Netherlands.
Media
- ·Founder story and rebuilding
- ·AI-enabled entrepreneurship
- ·Local discovery
Partners
- ·Local experiences and activities
- ·Team outings and events
- ·Creative concepts
Programs / investors
- ·Funding and mentoring
- ·B2B validation
- ·Growth support
Co-founder / network
- ·Product or growth
- ·Operations or tech
- ·Commercial background
Founder

Sanne Timmer
Founder, Toudou
Sanne knows the problem from the inside: too many options, nobody choosing. In 2022/2023 she built Toudou manually — 700+ people on outings, 70+ local partners. It worked. In 2026 she's rebuilding it smarter: with AI as a build partner, the same mission and more scale.
Interested in a feature, partnership, introduction or conversation?