Sanne Timmer

Hi, I'm Sanne — founder of Toudou.

I love building things that actually matter. Not in theory, but for people who genuinely benefit from them. That started during my studies in Maastricht, where I organised live events for over 3,000 people. I discovered how an experience works from the inside — and how much goes wrong when you don't take that seriously. That same obsession shapes how Toudou puts outings together.

After graduating from VU Amsterdam, I worked on De Modellenmythe (NPO3, BNNVARA) — a documentary series about the modelling industry. I spoke with more than 60 (former) models, photographers and dietitians, and joined forces with production house De Haaien. What I took away: great experiences start with really listening to what people go through — not what looks good from the outside.

I also founded Sprout9, a platform connecting students to procurement challenges. Finding first clients, convincing partners, building a system that works over and over. That same approach runs through Toudou: every outing is a process that holds up, even when you're not there yourself. That's what our local partners see too.

Toudou started in 2022, but got stuck on too much manual work — until I took AI seriously and learned to vibecode, and could rebuild the platform the way it was always meant to be. In December 2025 the relaunch was a fact. Read the story of Toudou →

We now work with 750+ guests and 70+ local partners in Amsterdam, Utrecht and Rotterdam. Don't feel like planning the next outing yourself? Start the Surprise Guide →