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Toudou
Toudou books surprise outings for groups.
B2B-first
Automated matching
3 cities
€350k pre-seed
732 pilot participants
·
18 completed since relaunch
·
4 confirmed upcoming
2026
what you need to believe
agency-level service
without agency-level headcount
01
Companies will trade endless choice for one reliable, fitting recommendation.
02
AI handles enough coordination to deliver personal service without adding an operator for every booking.
Marketplaces leave the organiser to do the work. Agencies provide service, but scale with people. Toudou combines the two.
16
founder execution story
732
people served manually.
Then I hit the operational ceiling.
Paused intentionally
Taught myself to build with AI
Relaunched February 2026
v1 · manual proof
732 / 70+
participants / partners · €0 paid acquisition
v2 · platform-powered relaunch
18 / 65+
completed outings / participants since relaunch
includes 4 marketing barter outings; 14 generated revenue
confirmed upcoming
4 / 80
confirmed bookings / participants
?
the corporate
consensus problem
40-message
threads
threads
An office manager has a date, a budget, dietary requirements and 20 opinions. Another venue list creates debate, not a decision.
one organiser
owns the mess
owns the mess
They need one good plan, booked and paid for — not an unpaid second job comparing suppliers and chasing responses.
a yearly outing,
many team moments
many team moments
Companies have multiple teams, onboarding moments and recurring events — but start the same manual process each time.
“We had a really well-organized and surprising afternoon through Toudou.”
Office manager · PwCcorporate customer
surprise is the mechanism.
consensus-free planning is the value.
01 · set boundaries
budget, date
& constraints
& constraints
The organizer sets the brief once. Participants add hard personal constraints directly.
02 · remove debate
one decision,
not endless choice
not endless choice
Toudou recommends one fitting plan by default, or up to three curated options when the organizer wants final approval.
03 · execute
book, pay
& reveal
& reveal
Invitations, booking communication, payment, invoicing, reminders and reveal run through Toudou.
The product rule: collect dietary, accessibility, alcohol, injury, pregnancy, religious and dislike constraints upfront; surprise only inside those boundaries; keep a human exception path when being wrong is expensive.
automate each booking
before automating partner onboarding
manual today
build the
supply
supply
- Recruit and onboard new partners
- Set up pricing, packages and availability
- Handle quality control and exceptions
standardized today
one partner
workflow
workflow
- The same pricing and availability fields
- Partner information in one dashboard
- A confirmed answer promised within 48 hours
automated today
execute the
booking
booking
- Intake, proposals and participant flows
- Payments, reminders, reveal and invoicing
- Confirmations and participant communication
Next to automate: ask three suitable partners at once, remind them automatically by email or WhatsApp and return one confirmed option within 48 hours.
the alternatives solve
only part of the job
do it yourself
Google + ChatGPT + Excel + Slack
Ideas are abundant, but the organizer still compares, decides, contacts suppliers and coordinates everyone.
catalogues and marketplaces
Bedrijfsuitje.nl + DagjeWeg.nl
Searchable supply at scale, but more listings still leave the choice and much of the coordination with the organizer.
event agencies
Uitjesbureau + UP Events + local agencies
They curate and execute well, but each booking requires agency staff and is usually treated as a separate project.
Toudou
One curated decision, then one booking flow
Toudou combines curation with participant constraints, supplier coordination, payments, reminders and invoicing.
The bet: this repeatable workflow can deliver agency-level service with less staff time per booking.
the product
Who is joining?
When and where?
Operations dashboard
Structured intake → one or up to three curated proposals → automated participant logistics
AI changes the operating model
before · manual concierge
every step
used founder time
used founder time
Read requests, compare venues, ask follow-ups, write proposals, chase confirmations, coordinate payments and reminders.
now · automated workflow
routine steps
run automatically
run automatically
The platform handles intake, AI-assisted proposals, invitations, preferences, payments, reminders, reveal and invoicing.
next · unlock 100/month
availability
without chasing
without chasing
Today each request takes a 5-minute email or WhatsApp. Next, Toudou will ask and remind partners automatically; booking-software APIs can follow later.
Still intentionally human: sales calls, new-partner recruitment, quality control and expensive exceptions.
first five corporate bookings:
early economics
all five bookings
€10,779.81
booking value
booking value
- Toudou contribution: €2,260.28
- Average contribution: €452.06
- Median contribution: €254
- Blended contribution margin: 21.0%
one booking, fully reconciled
WPSEOOne booking
€1,700
€1,700
- Verified partner costs: €1,360.88
- Toudou contribution: €339.12
- Contribution margin: 19.9%
- Included to show the calculation, not as the full model
Metric definitions: GMV is the amount customers pay, including partner pass-through. Contribution is GMV minus partner costs — before payment fees, support, refunds and overhead. It is not net profit.
Amsterdam is the
proving ground
current exception baseline
1 / 5
needed extra work
one of the first five corporate bookings required ≈2 additional founder hours; the other four needed no additional operational recovery
next operating threshold
< 10%
exceptions
automate parallel availability and reminders; keep standard fulfilment below 60 minutes and measure support cost per booking
what remains human
human
when needed
cancellations, conflicting constraints, partner failures and new-partner quality checks go to a planner; routine bookings do not
The core bet: removing coordination turns company outings from a once-a-year purchase into a recurring workflow across teams, occasions and budgets.
go-to-market
strategy
- Land through office managers and team leads: a short call turns one request into an accepted quote within one to a few days.
- Expand within the company: another team or the next team moment can create a new booking every 2–3 months, without rebuilding the company profile.
- Test three acquisition channels during YC: high-intent Google Search, employee referrals and targeted office-manager outreach.
- Test three acquisition channels over the next 18 months: high-intent Google Search, employee referrals and targeted office-manager outreach.
- Double down on evidence: choose the first channel that produces repeatable demand with first-booking CAC payback.
- Early signals, not a winner yet: PGGM came through Google, DJI through an employee referral and WPSEO through pilot reactivation.
- Early signals, not a winner yet: initial corporate customers came through Google, an employee referral and pilot reactivation.
why the same company
can book again
first booking
One team
outing
outing
An office manager or team lead needs one outing with a fixed date, budget and too many opinions.
next trigger
A new
team moment
team moment
Another team, onboarding, offsite, client event or kick-off can create a new need every 2–3 months.
why use Toudou again
No restart
from scratch
from scratch
The company profile, constraints, suppliers, approvals, payments and invoices already live in Toudou.
Early evidence: a second WPSEO team booked within 2.5 months, and DJI indicated it wants a second booking. YC tests whether this happens across more companies.
free platform.
committed annual spend.
company commitment
€5k minimum
per year
per year
The company uses Toudou for free and commits at least €5,000 in annual experience spend.
one company account
multiple teams
and moments
and moments
Teams reuse the same company profile, constraints, budget, approvals and invoicing workflow.
how Toudou earns
paid per
completed booking
completed booking
At a 21% contribution margin, €5,000 of annual spend represents approximately €1,050 contribution.
Status: WPSEO is exploring structural support across teams. Annual minimum-spend agreements are the next commercial model to validate; none are signed yet.
Status: one early corporate customer is exploring structural support across teams. Annual minimum-spend agreements are the next commercial model to validate; none are signed yet.
first prove repeat team outings.
then expand to more company moments.
phase 1 · prove now
Repeat
team outings
team outings
- 10 corporate bookings per month
- Repeat bookings every 2–3 months
- First-booking CAC payback
- ≥€400 contribution per booking
- Standard booking under 60 minutes of operations
phase 2 · hypothesis if repeat holds
More company
occasions and cities
occasions and cities
- Add onboarding, offsites and client events
- Reuse profiles, constraints, approvals and invoices
- Standardize launches across Dutch cities
- Then expand to comparable European cities
The YC test: do the same companies return for more occasions? Phase 2 only follows if repeat demand is real.
18 months to prove repeatable
corporate growth
months 1–9 · prove
10 bookings
per month
per month
- First annual minimum-spend agreements
- First-booking CAC payback
- ≥€400 contribution per booking
- Standard booking under 60 minutes of operations
months 10–18 · scale
Reach 40–50/month
by month 18
by month 18
- Second and third bookings across teams
- Grow contracted annual booking value
- One repeatable acquisition channel
- Prepare the playbook for city two
The investor proof: recurring company demand grows while contribution and founder time per booking improve.
what works today — and
what improves with every booking
works today · partner supply
70+ partner records, platform pricing and unique arrangements
Onboarding and availability setup are still partly manual. Partners can manage their information in a dashboard; no exclusivity or priority access claimed.
works today · workflow
One place to run every corporate booking
Constraints, proposals, participant preferences, payment, communication, invoicing and review outreach live in one flow — instead of email, spreadsheets and separate tools.
improves · matching data
Every outing improves the next recommendation
Organizer and participant feedback, match quality, attendance, complaints and repeat intent connect group constraints to real outcomes.
building next · fulfilment
Three parallel checks, one answer within 48 hours
Automated reminders and email/WhatsApp requests come first. Booking-software APIs accelerate selected partners later; they are not required for the model to work.
→
what YC unlocks
12-week batch target
10 / month
Grow from 2 to 10 corporate bookings per month while protecting contribution margin.
prove during YC
- Companies that book a second time
- ≥€400 contribution per booking
- CAC paid back on first booking
- % of routine bookings completed without Sanne handling operations
capital removes bottlenecks
- Find one acquisition channel that converts consistently
- Automate availability + partner onboarding
- Reduce standard fulfillment below 60 minutes
raising €350k pre-seed
for 18 months
commercial growth · €110k
Find the
repeatable channel
repeatable channel
First commercial hire plus focused Google Search, employee-referral and office-manager acquisition tests.
product + operations · €165k
Automate
routine fulfilment
routine fulfilment
€90k product and automation; €75k founder and operational capacity to remove booking bottlenecks.
expansion + buffer · €75k
Prepare
city two
city two
€45k partner and city expansion; €30k for tools, legal, administration and contingency.
18-month outcome: 40–50 corporate bookings per month, first annual minimum-spend agreements, ≥€400 contribution per booking and a repeatable launch playbook for city two.
built and operated
by Sanne
Sanne Timmer
Founder · product, operations, customer discovery and early sales
- Scaled Sprout9 to €300k annual revenue as a solo founder
- Organised De Inkom for 3,000 people
- Served 732 pilot participants manually
- Hit the operational ceiling and rebuilt Toudou herself
- Won the first five corporate bookings without funding
what I own today
Build, sell
& operate
& operate
Sanne owns the product, customer calls, partner relationships, fulfilment and the first acquisition tests.
what I add next
Commercial
scale
scale
A complementary co-founder or first commercial hire can own B2B sales, partnerships and marketing. Technical specialists can be hired as needed.