PITCH DECK · SEPTEMBER 2026

The team‑building platform
for what comes back.

Planning, booking and managing meaningful team experiences — software where it helps, human support where it matters.

6 pilot clients €96M serviceable market

THE PROBLEM

As companies scale, managing team engagement becomes fragmented, manual and increasingly difficult to coordinate across teams.

77%

of employees feel disengaged

84%

of leaders say planning team activities is time-consuming

Source: McKinsey, 2022; Gallup; WorkWonder market research

WHY NOW

Why now, and why WorkWonder

Hybrid work is the norm — teams feel disconnected
HR budgets for engagement and well-being are growing
Disengagement costs up to €50K per employee
Companies are shifting from perks to measurable impact

Gallup, State of the Global Workplace (2023)

WorkWonder turns budgets into impact

A platform for structured, measurable team engagement.

ALIGNED WITH UN SDGs 3 · Good health & well-being 8 · Decent work & economic growth 9 · Industry & innovation 17 · Partnerships for the goals

THE PLATFORM

WorkWonder turns team-building budgets into impact

WorkWonder is a platform that enables companies to plan, book & manage team experiences in a structured, scalable way.

Less admin for team leads
More relevant activities for teams
Full visibility into spend & engagement

HOW IT WORKS

How WorkWonder works

Tested in live pilots with real companies since MVP launch

1

Set up

Create teams and budgets

2

Engage

Teams vote on activities

3

Book

Real-time booking with vetted vendors

4

Track

Track spend & engagement

Built as a learning system, not a one-off tool

Modular B2B SaaS platform with centralized team and budget logic
Data-assisted matching based on team size, goals and past usage
Automated booking, payments and vendor management

Intellectual property consists of proprietary platform architecture, data models and engagement datasets owned by WorkWonder B.V.

MARKET SIZE

The market size

€0B TAM

20M SMEs in EU · 25% invest in team-building

€0M SAM

80,000 SMEs · 30% invest

€0M SOM

10% of SAM = 2,400 cos.

Source: TravelPerk — SOM

Budget assumption

€100 / employee / quarter
avg. company size: 100
→ €40K / yr team-building budget*

EARLY TRACTION

Early market traction

MVP launch · May '26

0

Pilot clients (BUX, FIXICO)

0

Companies in pipeline

0

Vendors onboarded

0

Activities

0

Bookings

€0K

GMV in early pilots

€0K

WorkWonder revenue

€0

MRR (4 paying customers)

TRUSTED BY / PILOTED WITH

POSITIONING

Positioning & competitors

GENERIC TEAM-BUILDING TOOLS

One-off, fun-oriented
No real-time booking
No impact or insights

WorkWonder

WHAT SETS US APART

Purpose-driven, measurable team experiences
Real-time, end-to-end platform
Engagement data and ROI visibility

BUSINESS MODEL

Clear & scalable business model

COMPANIES + VENDORS

FREEMIUM

€0

Booking, invoicing and basic dashboards.

A team that knows this problem firsthand

Alina Hekelaar

Founder — CEO & Marketing, GTM

Built and scaled digital businesses · Deep experience in team-building & GTM · Strong HR and startup network · Ex-Shutterstock

Sanne Timmer

Co-founder — CTO & Head of Product

Repeat founder & AI-native product builder · €320K annual revenue & 20-person team at Sprout9 · Built Toudou platform, serving 750+ customers across 70+ partners

STRATEGIC ADVISORS

Silvia Román

Sr. Product Marketing @ Booking

Robert Boulogne

Sr. HR & Future of Work @ Achmea

Olena Petrenko

CFO/COO 15+y, €100M+ operations

FINANCIALS

Revenue projections & scalability

Gross activity spend WorkWonder revenue

Assumptions

Avg. company size: 100 employees
Avg. spend/employee/yr: €300 → €30K
Commission: 20%
WorkWonder revenue: €6,000

*Calculations based on conservative averages across pilot clients and industry benchmarks · **Premium (10% of annual budgets) not included

GO-TO-MARKET

Our GTM strategy

Founder-Led Sales

Direct outreach to HR leaders in scale-ups (50–500 employees)
Warm intros via founders, investors, advisors
30-min demos on real 2026 planning use cases

Strategic Collaborations

Partnerships with HR tech & ecosystem players
Co-hosted webinars, pilots & content
Presence at selected HR events

Community-Led Growth

WorkWonder Circle for HR leaders
Monthly peer sessions
Peer-to-peer referrals

Content & Thought Leadership

Podcast with HR leaders & customers
Annual Pop-Up Fair & launch events
LinkedIn & newsletter presence